But what makes something remarkable?
The nicest thing anyone told me was that it was, "ridiculous."
We can view the term ridiculous as an insult from the keeper of normal, a put-down from the person who seeks to maintain the status quo and avoid even the contemplation of failure. Or we embrace ridiculous as the sign that maybe, just maybe, we're being generous, daring, creative and silly. You know, remarkable.
Two more thoughts on this:
Ridiculous isn't safe. If you do something ridiculous and you fail, people get to say, "you idiot, of course you failed, what you were doing was ridiculous." Which is precisely why it's so rare. Not because we are unable to imagine being ridiculous, but because we're afraid to be.
And second...
Don't be ridiculous because it's a clever marketing strategy. No, be ridiculous because while the effectiveness allows you to be, the real intent is to be generous or thrilling or to touch some stars. Because you can. "
-Seth Godin
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